Your website is the direct representation of your company and your personality online. In this view, website creation and maintenance become a main tool of information if you want to have a professional, precise and knowledgeable impression online. The truth is that the success of your business online relies on the website design which could make or break it. The importance of having an online presence is highly recognized but the importance of having a good website design is still a rather subjective concept.
The following are some characteristics and component of a website with good functionality:
A good website should be easy to navigate.
A website that is easy to use is crucial because if the visitor finds it difficult to navigate from one page to another, he or she will get frustrated and leave the website. Attracting frustrated visitors to come back to visit the site is extremely difficult.
Have a clear indication of where the user is
The website’s visitor should always have a clear indication of which site page they are on and how they got there, thus making navigation easier.
URL should be easy to remember
One of the most common mistakes in website design is choosing a proper domain name. Your domain name should be easy to remember and easy to spell.
A website should work on multiple browsers
Gone are the days where the only Internet browser that everybody used was Netscape. Today, there are various Internet browsers that people prefer to use. Thus, it becomes imperative that your website be able to load on any browser – whether that you are using Internet Explorer, Firefox, Safari or Google Chrome.
Layout consistency is Key
It is important for all your website pages to follow a certain layout in order to maintain a theme and uniformity. If the layout of your website pages is not consistent with one another, your website will look untidy and disorganized.
A website should be quick to download
In today’s fast-paced world, patience is slowly becoming a thing of the past. Website visitors want the website to load fast. They want to look at photos, articles and watch videos immediately. When a website has too many large images within it, it will take longer to load. This leads to frustrated visitors who end up leaving your site.