I’m a strong believer in preparing website content before initiating graphic design and this applies to both websites and blogs. Some will argue with me, but I’ll fight because I know content before website design is the right approach.
Strong website design extends past colours, fonts, and layout boxes.
The strong design focuses on the user.
Website design should be crafted around the user, their needs, and the desired outcome of a website visit. It should be focused on the user’s challenges and the website’s ability to solve these issues.
It should not be focused on coding trends and prepackaged templates.
Design Trends Come and Go, But a Focus on the User Should Not
I’ll receive emails from people discussing their website design requirements and many times these lists will be focusing on specific project criteria like infinite scroll, hamburger menus, hero images, video backgrounds, and motion.
Rarely do people approach a design firm and present data based on their visitors, the user’s needs, and the ultimate goals of a website visit.
Website owners get caught up in design trends and what they believe is modern and current design elements. In doing so, they lose the actual website visitor.
All too often people select a website template or blog theme. It’s an emotional buy that supersedes the desire to help the actual website visitors.
Once they buy the stock theme, they force their content to fit within the template’s available content blocks. Or worse yet, they force a custom design to follow the same style and presentation of a top website.
Focus on the Right Content
While I am saying you should have content written before beginning design, I’m not saying that you have to have all your content written. That would be a difficult task to accomplish for most website owners and businesses.
I encourage clients to focus on core website sections and pages. During the sales process, I usually go to their website and look for areas I think would benefit from custom design templates. These will vary based on the client, industry, and target demographic.
Here are some common areas that can benefit most from a content-first strategy:
- Company page
- Main services page and individual service pages
- Main storefront and individual product pages
- A resource section, categories, and/or resource items
- Landing page templates
- Main blog page and individual blog posts
- Contact page
Can We Help?
If you are gearing up for a website redesign or launching a new site, we’d love to help. We’ll provide a blended approach of user intent, website design, and SEO.
Visit Prabidhi Labs : firstname.lastname@example.org