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If you aren’t a fan of gradients, maybe it’s time to rethink your stance on the issue. To help convince you, we’ve got reasons to love and use gradients colours in your website design projects this year.

Backgrounds Create Interest

A gradient creates visual interest and helps move users through a design. The eye will land on one area of colour and the change between hues and light and dark areas helps shift focus across the screen.

Gradients can be a highly useful and engaging design tool and add spark and intrigue to a multitude of projects. While there are plenty of ways to use gradients, one of the most popular options is as a background element with images, text and other elements layered on top of it.

The example below uses this exact technique. The gradient provides a resting place for the eye with soft colours that help more focus from the top of the screen to the bottom corner, where a “Discover More” direction is located.

The gradient carries through the rest of the page, below the scroll, so that the user always remembers where they are. It also provides a halo type area that highlights the main navigation.

Lettering Can Provide a Focal Point

Just as a gradient can be used in the background, it can be a foreground element as well. Colour gradients are a rather versatile technique, which might contribute to their overall popularity.

Lettering Can Provide a Focal Point

Just as a gradient can be used in the background, it can be a foreground element as well. Colour gradients are a rather versatile technique, which might contribute to their overall popularity.

Flip the usage and a foreground gradient can be used as the fill for lettering on a more plain background to highlight and bring attention to the words.

Colour choice has to be intentional so that there’s always plenty of contrast and readability is maintained.

Help Move the Eye

A great gradient can help move the eye through a design in a way that helps create an intent for users. Most users read in somewhat of an F-shaped pattern, starting at the top left and moving down and across the screen.

Use lighter and darker areas of a gradient colour scheme to move the eye from a starting point, such as a logo or primary messaging, to the main call to action. The eye will go to the lightest areas of colour first then move to darker spaces. Design and place the gradient colour to reinforce this eye movement.Create Something Memorable

While gradients are becoming more popular, the fact that every colour combination is somewhat different makes them memorable to users. A killer colour combination can stick out—and stick with—a user to help them remember your brand or messaging.

Design gradients with the purpose of helping create that connection. What’s cool about a good gradient is that it almost becomes a colour onto itself.

Author
Yashu Sthapit

it's me...........

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