Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
- Not hard: Anybody can blog. You don’t have to be a professional web designer.
- Most affordable way to market your website: Each blog post is +1 more web page that could show up in search engines.
- It’s a growing stream of free, organic search engine traffic.
- A great way to fuel SEO: Search engines love valuable content, and the more you update, the more search engine spiders will crawl your website.
- A way to show you’re the expert: Show everyone what you’re made of.
- Its creative, inspirational and makes you think
- Builds confidence and relationships: If you can educate or entertain someone, you’re in.
- Visitor engagement: Allows visitors and potential customers a way to communicate with each other by commenting on your posts.
- A voice for you or your business that can educate and inform your followers.
What can you do with your blog?
Now back in the day, blogs were just text and maybe a few images here and there. But today, you can transform your blog into a multi-media frenzy. It’s not just about writing anymore, it’s about content-marketing and allowing your visitors to consume your content in many different ways.
You can make your blog however you want it, and include the following technologies and platforms:
- Photography and illustrations
- Embedded videos on YouTube
- Slides, presentations and reports
- E-Books and digital downloads
- Podcast shows and audio posts
- Social Media and sharing
So what should you talk about?
This is where you need to reflect and think about what you want to blog about, and in the beginning phases, you should just let your mind roam for a bit. Don’t worry about if your idea is already taken, or if you’re blog would be read. Just think about one of these three things:
- Passions: What gets you going and excited?
- Interests: What do you want to know more about?
- Fears: What are you afraid of, and how can you conquer that fear?
And then write about it. This is the start of you finding out what you really want to blog about, and after that, you want to consider this:
- Does my topic help someone solve a problem?
If you can solve a problem that people are having, then I encourage you to start a blog. If you can solve a problem through your blog, you have the potential at gaining traffic for your website, authority and possibly even money.
Build trust through your blog
Consistency is the key, and posting randomly here and there is not going to work. Posting a lot and then disappearing for a few weeks is as bad not posting at all because readers want to know they can rely on you to provide their content. Imagine your favourite show coming out with an episode… randomly? I love watching the Walking Dead, Breaking Bad and How I Met Your Mother, but if those shows did not have a regular schedule, I would go nuts! Why would I tune in to something that wasn’t consistent? You want to establish consistency in your blog posts whether it’s posting every single day, or even just once a week.
In addition to being consistent, you can build trust with your blog by:
- Great quality and valuable blog content
- Clean and easy design
- Correct spelling and grammar
- Allow people to easily share through social networks
- High-quality images and visuals
- A good quality photo of yourself or the author(s)
- Memorable, easy-to-read domain name
- Professional-looking logo design
- Social proof and being active
DO’s of blogging:
- Make time: Blogging costs no money but does take a lot of time.
- Use social media and sharing: Put social sharing buttons on your blog posts.
- Have a goal: Whether it’s to gain popularity, or eventually gain money.
- Use SEO: Key spots to put your keyword is the headline, body content, meta description and your blog post’s URL.
- Give a good reason for visitors to return: Such as consistent blog posts and freebies.
- Cross-link posts: Add links on your blog posts that link to another one of your blog posts.
- Use images: Use at least one image for each blog post.
- Spell check and use good grammar: The minimum is avoiding obvious spelling and grammatical errors.
- Use lists: This is a list post…!
DONT of blogging:
- Let your visitors interact with you and each other.
- Put your ego aside, and ask help where you need it.
- You will be disappointed if you think you can make quick cash.
- Avoid trying to hard sell all the time.
Refernce by Markmay