You know this ever so perfect idea needs a killer website to make it come to life. Not just any website, but a good one that will quickly and beautifully illustrate your concept and why the world must embrace it.
You pop on over to ThemeForest.net or Template Monster or any other website that offers thousands of WordPress themes. Somehow you’ve lost hours of your day combing through the themes and noting your favourite options. But it’s all worth it.
You’ve found the most amazing multipurpose WordPress theme to bring your new idea to life.
This theme is AWESOME! It comes with:
- Unlimited colours and fonts
- Built-in page builders
- Shortcodes aplenty
- Seven different sliders
- Shopping carts
- Landing pages
- Pop up boxes
You are off to a great start. You are your new theme are going to do fabulous things together. How could you not? After all it comes with a bazillion options and the demo looks just perfect.
Sadly, it’s not going to be at all successful as you think. Why? Because you’re going backwards. You’re jumping way ahead in the process.
Jumping ahead, what? I know you think I’m wrong. Do you have to have a theme to start working with right?
First Impressions are Critical
In many website visits, your homepage creates the first impression. It immediately begins to tell your story and allows you to connect with visitors. You need to make sure your home page is welcoming, professional looking, builds trust, answers questions, and provides clear direction.
Define Your Website Personas and Create a Roadmap for Each
We now need to work further and dig deeper. Our next step is to clearly identify and document who comes to your website. If we can group these visitors into segments, we’ll be able to better market to them. We call these groupings website personas.
Make Navigation Easy
Have you ever walked into a new grocery store or a department store and felt completely lost? That is what website visitors feel like when they visit a website with poor navigation.
My local Meijer store is huge and the store sells everything from milk and paper products to bathing suits and auto supplies. I am positive I felt utterly overwhelmed by the variety of products and the size of the store on my first trip. Meijer has obviously considered this because their ceiling provides an easy to use map of the store layout and it quickly navigates you to core locations (or departments) within the store. Need baby products or kitchen supplies? There is a sign for both and they even offer an image for those of us frantically looking for diapers in a late night store run. Think about how convenient and customer friendly this is for visitors.
Now transfer that same ease of use to your website. Your website visitors need the same guidance and direction. If you’re content is persona-based, they want navigation options by persona as well.