When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic.
It’s hard to find things that won’t sell online.
Content marketing gives you dozens, if not hundreds, of creative ways to focus on the core problem your business — or a product — solves. It includes online articles, blog posts (including guest blog posts), infographics, eBooks, white papers, case studies and audio or video productions.
Content marketing is effective. In fact, it generates three times as many leads as traditional outbound marketing but costs 62 percent less. Adding value to everything you create. If you’re not sure how you can add value through content marketing, ask your existing customers or list members what kind of content would be helpful to them.
The key to content marketing success, according to Jim Yu, the CEO of content marketing firm BrightEdge, “is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit.” And be sure you’re publishing frequently and consistently. If you cover one topic, publish at least once a week. And you cover two topics, publish at least twice a week. Publish every day on the content categories that will attract the right audience, if possible.
Influencer marketing campaigns
Influencer marketing is marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.
Why chooses this strategy? It’s effective for over 80 percent of marketers who’ve tried it using social media influencers. And customers acquired through this channel are retained at a 37 percent higher rate than those acquired through other means.
IP-specific online advertising with geo-targeting
What we’re really talking about with IP-specific advertising is geo-targeting: the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her current location, such as country, region or state, city, or metro code or zip code; organization; IP address; internet service provider (ISP) or other criteria.
Quick response (QR) codes provide another way to gather contacts for your traffic-driving efforts. QR codes act like bar codes and provide a smartphone or tablet user with immediate access to a given web page where the user can read the message and take the next step. You could say the QR code is your invitation to a user to begin an offline-to-online transition.
Marketing with QR codes is one of the easiest mobile marketing strategies to get started with, according to Jamie Turner, co-author of Go Mobile (Wiley 2012.